What Song Is in the New Cadillac Commercial

The new Cadillac commercial features “Higher” by Creed, a powerful rock anthem that amplifies the brand’s message of ambition and luxury. This bold musical choice marks a shift in Cadillac’s marketing, blending classic rock energy with modern innovation to appeal to a new generation of drivers.

If you’ve seen the latest Cadillac commercial and found yourself tapping your foot or feeling a surge of motivation, you’re not alone. The ad, which showcases the brand’s sleek new electric vehicles gliding through dramatic landscapes, is backed by a powerful, instantly recognizable rock anthem: “Higher” by Creed. This isn’t just background music—it’s a strategic, emotional centerpiece that ties the entire campaign together. Whether you’re a longtime fan of the band or hearing the song in a new context for the first time, it’s hard not to feel the impact.

Cadillac has long been associated with luxury, elegance, and American craftsmanship. But in recent years, the brand has been working hard to redefine itself for a new era—one dominated by innovation, sustainability, and performance. The new commercial is a bold statement in that evolution. It doesn’t just sell a car; it sells a vision. A vision of the future where luxury meets responsibility, where power is quiet but undeniable, and where every drive feels like a step forward. And the song? It’s the perfect soundtrack to that journey.

Key Takeaways

• Song Title and Artist: The new Cadillac commercial uses “Higher” by Creed, a rock anthem from the late 1990s known for its uplifting lyrics and powerful guitar riffs.
• Why This Song Was Chosen: Cadillac selected “Higher” to evoke emotion, resilience, and aspiration—core values the brand wants to highlight in its latest campaign.
• Campaign Theme: The ad promotes Cadillac’s electric future, particularly the Lyriq and Celestiq models, using the song to symbolize progress and elevation.
• Emotional Impact: The song’s soaring vocals and inspirational tone create a cinematic feel, making the commercial memorable and emotionally resonant.
• Target Audience: By using a well-known rock hit, Cadillac appeals to both older fans of Creed and younger audiences drawn to bold, cinematic advertising.
• Brand Evolution: This choice reflects Cadillac’s transformation from traditional luxury to innovative, performance-driven electric vehicles.
• Where to Watch: The commercial airs during major sports events, streaming platforms, and Cadillac’s official YouTube and social media channels.

The Song Behind the Spotlight: “Higher” by Creed

So, what song is in the new Cadillac commercial? The answer is “Higher” by Creed, released in 1999 as the lead single from their second album, Human Clay. The track became a global phenomenon, topping charts in multiple countries and earning a Grammy nomination for Best Rock Song. With its anthemic chorus, driving guitar riffs, and Scott Stapp’s passionate vocals, “Higher” quickly became a staple of late-’90s rock radio and sports arenas alike.

The song’s lyrics speak to themes of perseverance, hope, and striving for something greater—“I’m reaching higher, I’m reaching higher, I’m reaching higher.” These words resonate deeply with Cadillac’s current mission. The brand isn’t just selling cars; it’s promoting a mindset. A mindset of ambition, progress, and rising above limitations. By choosing “Higher,” Cadillac taps into a universal emotional language that transcends generations.

It’s also worth noting that Creed’s music has experienced a resurgence in popularity in recent years, thanks in part to viral moments on social media and its inclusion in movies, TV shows, and commercials. This renewed relevance makes “Higher” a smart choice—it’s nostalgic for older viewers while still feeling fresh and powerful to younger audiences.

Why Cadillac Chose This Song

Cadillac’s decision to feature “Higher” wasn’t random. It was a carefully calculated move rooted in brand strategy, emotional psychology, and cultural timing. Let’s break down why this song fits so perfectly.

Emotional Resonance and Brand Alignment

At its core, “Higher” is about overcoming obstacles and pushing toward a better future. These are the same values Cadillac is promoting with its new lineup of electric vehicles (EVs). The brand is positioning itself not just as a luxury automaker, but as a leader in sustainable innovation. The song’s message of elevation—both literal and metaphorical—mirrors the experience of driving a Cadillac EV: smooth, powerful, and forward-thinking.

The commercial shows the Cadillac Lyriq and Celestiq moving through stunning natural landscapes—mountains, deserts, coastlines—symbolizing freedom, exploration, and progress. As the music swells, the visuals and lyrics sync up perfectly: “I’m reaching higher.” It’s not just a car driving; it’s a journey of transformation.

Appealing to a Broad Audience

One of Cadillac’s biggest challenges is bridging the gap between its traditional customer base and a younger, more eco-conscious demographic. Older buyers may associate Cadillac with classic American luxury—think big sedans and chrome detailing. But younger consumers are more interested in technology, sustainability, and performance.

By using a song from the late ’90s and early 2000s, Cadillac taps into the nostalgia of Gen X and older millennials who grew up with Creed. At the same time, the song’s energy and cinematic quality appeal to younger viewers who appreciate bold, emotionally charged advertising. It’s a rare crossover hit that speaks to multiple generations without feeling forced.

Creating a Cinematic Experience

The commercial itself is visually stunning. Shot in high definition with sweeping drone shots and dramatic lighting, it feels more like a movie trailer than a car ad. “Higher” enhances that cinematic quality. The song builds gradually, starting with a soft guitar intro before exploding into the full-band chorus. This structure mirrors the ad’s pacing—starting calm and reflective, then building to a powerful, uplifting climax.

When the chorus hits, the camera cuts to close-ups of the car’s interior, the quiet hum of the electric motor, and the driver’s confident expression. The music and visuals work in harmony to create a sense of awe and aspiration. You’re not just watching a car commercial; you’re experiencing a moment.

The Cadillac Electric Revolution

To fully understand why “Higher” works so well, it helps to know what Cadillac is trying to achieve with this campaign. The brand is in the middle of a major transformation, shifting from gas-powered luxury vehicles to a fully electric future. The Lyriq, Cadillac’s first all-electric SUV, launched in 2023 to strong reviews. The Celestiq, an ultra-luxury electric sedan, is set to follow as a flagship model.

This shift isn’t just about technology—it’s about identity. Cadillac wants to be seen as a forward-thinking, innovative brand that’s leading the charge in sustainable luxury. The commercial is a key part of that messaging. It’s not selling a car; it’s selling a vision of the future.

The Lyriq: Luxury Meets Sustainability

The Cadillac Lyriq is a midsize electric SUV that combines premium materials, advanced tech, and impressive range. It features a 33-inch LED display, a premium AKG audio system, and over 300 miles of range on a single charge. But what really sets it apart is its design—sleek, modern, and unmistakably Cadillac.

In the commercial, the Lyriq is shown gliding silently through a desert at sunrise. The quiet hum of the electric motor contrasts with the powerful guitar riffs of “Higher,” creating a sense of harmony between nature and technology. It’s a subtle but powerful message: luxury doesn’t have to come at the expense of the planet.

The Celestiq: The Pinnacle of Electric Luxury

If the Lyriq represents Cadillac’s entry into the electric market, the Celestiq is its statement piece. This ultra-luxury sedan is designed to compete with brands like Rolls-Royce and Bentley. It features handcrafted interiors, advanced autonomous driving capabilities, and a starting price well into the six figures.

The Celestiq isn’t just a car—it’s a mobile sanctuary. And in the commercial, it’s portrayed as a symbol of ultimate achievement. As the song reaches its peak, the Celestiq is shown ascending a mountain road, bathed in golden light. The message is clear: this is what reaching higher looks like.

The Power of Music in Advertising

Music plays a crucial role in advertising. It sets the tone, evokes emotion, and helps viewers remember the brand. A great song can turn a simple commercial into a cultural moment. Think of Apple’s use of “Revolution” by The Beatles or Nike’s iconic “Just Do It” campaigns with powerful rock and hip-hop tracks.

Cadillac’s use of “Higher” follows in that tradition. The song doesn’t just accompany the visuals—it amplifies them. It gives the commercial a heartbeat, a sense of urgency and hope. When Scott Stapp sings, “I’m reaching higher,” you believe it. You feel it.

Why Nostalgia Works in Marketing

Nostalgia is a powerful tool in advertising. It creates an instant emotional connection. When people hear a song from their youth, it can trigger memories, emotions, and a sense of identity. For many, “Higher” is more than just a song—it’s a soundtrack to a specific time in their lives.

By using a nostalgic track, Cadillac taps into that emotional reservoir. It’s not just selling a car; it’s inviting viewers to reconnect with a feeling—hope, ambition, freedom. And because the song is so widely recognized, it creates instant familiarity. Even if someone hasn’t thought about Creed in years, they’ll recognize the melody within seconds.

The Risk and Reward of Using Classic Rock

Using a classic rock song in a modern ad can be risky. Some viewers might see it as outdated or trying too hard to be cool. But in this case, Cadillac pulls it off. The song feels timeless, not dated. Its themes are universal, and its energy is undeniable.

Moreover, Creed’s music has aged well. Unlike some ’90s trends that feel dated, “Higher” still sounds powerful and relevant. It’s been featured in movies like Rock Star and The Blind Side, and it’s a staple at sporting events. It’s a song that people associate with triumph and motivation.

Where to Watch the Commercial

If you haven’t seen the commercial yet, you’re in luck. Cadillac has made it widely available across multiple platforms. The ad airs during major television events, including NFL games, award shows, and prime-time programming. It’s also featured on streaming services like Hulu, YouTube, and Cadillac’s official website.

The brand has also shared the commercial on its social media channels, including Instagram, Facebook, and TikTok. On TikTok, the ad has sparked a wave of user-generated content, with fans sharing their reactions, recreations, and even covers of “Higher” inspired by the commercial.

How to Find the Full Version

The full-length commercial is available on Cadillac’s YouTube channel. It runs for about 60 seconds and features the complete version of “Higher” from start to finish. There’s also a 30-second cutdown version used for shorter ad slots.

For those who want to experience the ad in high quality, the YouTube version is the best option. It’s shot in 4K, and the audio is mixed to highlight both the music and the subtle sounds of the electric vehicle.

Fan Reactions and Cultural Impact

Since the commercial debuted, it’s generated a lot of buzz online. Fans of Creed have praised the band for landing such a high-profile placement. Many have shared the ad on social media, calling it “epic” and “perfectly scored.”

At the same time, car enthusiasts have applauded Cadillac for its bold vision. The combination of cutting-edge EVs and a classic rock anthem has been called “refreshing” and “unexpectedly powerful.” Some have even said it’s the best car commercial they’ve seen in years.

Viral Moments and Memes

The commercial has also sparked some fun online moments. On TikTok, users have created videos syncing their own “reaching higher” moments to the song—graduations, promotions, personal achievements. The hashtag #ReachingHigher has started trending, with people sharing their stories of overcoming challenges.

There’s even a meme format where people overlay the song onto videos of everyday tasks—making coffee, walking the dog—as if they’re starring in their own Cadillac ad. It’s a testament to how much the song and the commercial have resonated.

Looking Ahead: What’s Next for Cadillac?

The success of this commercial is just the beginning. Cadillac has announced plans to go all-electric by 2030, with a full lineup of EVs across all segments. The brand is investing heavily in battery technology, charging infrastructure, and sustainable manufacturing.

With campaigns like this one, Cadillac is sending a clear message: the future of luxury is electric, innovative, and bold. And it’s not afraid to use a little rock ‘n’ roll to get there.

More Music-Driven Campaigns?

Given the positive response, it’s likely we’ll see more music-centric campaigns from Cadillac in the future. The brand has a rich history of using powerful soundtracks—from classical music in older ads to modern electronic tracks in recent years. But “Higher” may have set a new standard.

Future commercials could feature other iconic songs or even original compositions designed to evoke similar emotions. The key will be finding music that matches the brand’s evolving identity: sophisticated, ambitious, and forward-looking.

Expanding the Electric Lineup

As Cadillac rolls out more electric models, we can expect to see more ads highlighting their performance, design, and sustainability. The Lyriq and Celestiq are just the start. Upcoming models may include electric crossovers, performance variants, and even autonomous vehicles.

Each new launch will likely come with its own campaign, and music will continue to play a central role. Whether it’s another rock anthem or something entirely different, the goal will be the same: to inspire, to elevate, and to make people feel like they’re reaching higher.

Conclusion

So, what song is in the new Cadillac commercial? It’s “Higher” by Creed—a powerful, uplifting rock anthem that perfectly captures the spirit of Cadillac’s electric future. The song isn’t just background noise; it’s the emotional core of the campaign, tying together themes of ambition, innovation, and progress.

From the sweeping visuals to the quiet hum of the electric motor, every element of the commercial works in harmony with the music. It’s a masterclass in modern advertising—nostalgic yet fresh, emotional yet strategic. And it proves that sometimes, the best way to move forward is to reach higher.

Whether you’re a Creed fan, a car enthusiast, or just someone who appreciates a great ad, this commercial is worth watching. It’s more than a sales pitch—it’s a statement. And with “Higher” as its soundtrack, Cadillac is making sure the world hears it.

Frequently Asked Questions

What song is in the new Cadillac commercial?

The new Cadillac commercial features “Higher” by Creed, a rock anthem released in 1999. The song’s uplifting lyrics and powerful instrumentation make it a perfect match for the brand’s message of ambition and innovation.

Why did Cadillac choose “Higher” for their commercial?

Cadillac selected “Higher” because its themes of perseverance and striving for greatness align with the brand’s shift toward electric vehicles and sustainable luxury. The song evokes emotion and nostalgia, helping to connect with a broad audience.

Which Cadillac models are featured in the commercial?

The commercial showcases the Cadillac Lyriq, an all-electric SUV, and the Celestiq, an ultra-luxury electric sedan. Both represent Cadillac’s commitment to innovation and high-end design.

Where can I watch the Cadillac commercial with “Higher”?

The full commercial is available on Cadillac’s official YouTube channel, website, and social media platforms. It also airs during major TV events and on streaming services like Hulu.

Is “Higher” by Creed still popular today?

Yes, “Higher” has experienced a resurgence in popularity thanks to its use in movies, TV shows, and viral social media content. Its timeless message and powerful sound continue to resonate with listeners of all ages.

Will Cadillac use more classic rock songs in future ads?

While there’s no official confirmation, the success of “Higher” suggests Cadillac may continue using impactful, emotionally resonant music in future campaigns—whether classic rock or other genres that align with their brand vision.