Can I Order a Jeep from the Factory

You absolutely can order a Jeep directly from the factory—and it’s often the best way to get exactly what you want. By placing a factory order, you skip dealer inventory limitations, customize every detail, and sometimes even avoid inflated markups. This guide walks you through the entire process, from choosing your model to taking delivery of your custom-built Jeep.

So, you’ve fallen in love with the idea of owning a Jeep—maybe it’s the rugged Wrangler crawling over rocks, the adventurous Gladiator hauling gear up a mountain trail, or the sleek Grand Cherokee cruising down the highway with luxury and confidence. But here’s the real question: Can I order a Jeep from the factory? The short answer? Absolutely. And not only is it possible, but it might just be the smartest way to buy your next Jeep.

Unlike shopping for a car that’s already sitting on a dealer’s lot, ordering a Jeep directly from the factory lets you build your dream vehicle from the ground up. Think of it like designing your own custom ride—except instead of sketching it on paper, you’re using Jeep’s official configurator and working with a real dealership to make it happen. This process gives you complete control over everything from the paint color to the type of seats, the engine, the wheels, and even the roof style. No more settling for a Jeep that’s “close enough.” With a factory order, you get exactly what you want.

But it’s not just about personalization. Ordering from the factory also has practical benefits. In recent years, high demand and limited supply have led many dealers to add significant markups—sometimes $10,000 or more—to popular models like the Wrangler or Gladiator. When you order directly, you’re far less likely to face these inflated prices. You’re buying at or near the manufacturer’s suggested retail price (MSRP), which can save you a serious chunk of change. Plus, you avoid the pressure of buying something just because it’s available right now. Instead, you wait a few weeks for perfection.

Key Takeaways

• Yes, you can order a Jeep from the factory: Jeep allows customers to place custom factory orders through authorized dealers, giving you full control over trim, color, options, and packages.
• Customization is extensive: From engine type to interior finishes, off-road packages to tech upgrades, you can tailor your Jeep to match your lifestyle and preferences.
• Factory orders often avoid dealer markups: Unlike buying from lot inventory, factory-ordered Jeeps are typically sold at MSRP or close to it, saving you thousands.
• The process takes 6–12 weeks: Once your order is placed and accepted by the factory, production and shipping usually take between one and three months.
• You must work through an authorized dealer: While the vehicle is built at the factory, all orders are processed and managed by a local Jeep dealership.
• Deposits and financing are handled upfront: Most dealers require a deposit (often $500–$1,000) and pre-approval for financing before submitting your order.
• Ordering gives you priority on rare configurations: If you want a specific combination—like a Wrangler Rubicon 392 in a rare color—ordering ensures you get it instead of settling for what’s on the lot.

How Does Ordering a Jeep from the Factory Work?

Ordering a Jeep from the factory isn’t some secret backdoor process—it’s an official, streamlined system designed by Jeep and its dealership network. Here’s how it works, step by step.

First, you’ll need to visit an authorized Jeep dealership. Yes, even though you’re ordering from the factory, you still go through a local dealer. Think of the dealer as your bridge to the factory. They have access to Jeep’s ordering system and can submit your custom build request directly to the manufacturing plant.

Once you’re at the dealership, you’ll sit down with a sales representative—ideally one who’s experienced with factory orders. They’ll help you use Jeep’s online configurator (or their internal system) to select every detail of your vehicle. You’ll choose the model (Wrangler, Gladiator, Grand Cherokee, etc.), trim level, engine, transmission, exterior color, interior materials, wheels, and any optional packages or accessories.

After you’ve finalized your build, the dealer will submit the order to Jeep’s factory. This is called a “production order,” and it includes a unique vehicle identification number (VIN) that will follow your Jeep through the entire build and delivery process. Once the factory accepts the order, your Jeep is scheduled for production. The timeline varies, but most factory orders take between six and twelve weeks from submission to delivery.

It’s important to note that not all dealers are equally experienced with factory orders. Some may push you toward in-stock vehicles because they want to move inventory quickly. That’s why it’s crucial to find a dealer who understands and supports the custom ordering process. Ask around, read reviews, and don’t be afraid to visit multiple dealerships until you find one that listens to your needs.

What You Need to Know Before Placing Your Order

Before you walk into a dealership ready to order your dream Jeep, there are a few things you should prepare. First, do your research. Know which model and trim you want, and have a clear idea of the options and packages that matter most to you. Jeep offers a wide range of configurations, and it’s easy to get overwhelmed by choices like the Sahara, Rubicon, Willys, and High Altitude trims—each with its own features and price points.

Next, get pre-approved for financing. Most dealers will require proof of financing or a pre-approval letter before they submit your factory order. This helps ensure you’re serious and capable of completing the purchase. Even if you plan to pay cash, having a financing pre-approval can speed up the process.

You’ll also likely need to put down a deposit. While the amount varies by dealer, it’s common to see deposits ranging from $500 to $1,000. This deposit secures your order and shows the dealer you’re committed. It’s usually refundable if you change your mind before the order is accepted by the factory, but once production begins, it becomes non-refundable.

Finally, be prepared to wait. Unlike buying a car off the lot, a factory order means you’re waiting for your Jeep to be built from scratch. The timeline depends on the model, the complexity of your build, and current production schedules. During peak seasons or for high-demand models like the Wrangler 4xe or Gladiator Mojave, wait times can stretch toward the longer end of the 6–12 week range.

Why Ordering from the Factory Beats Buying Off the Lot

Let’s be honest—walking into a dealership and driving away in a new Jeep the same day sounds pretty tempting. But when it comes to getting the best value and the exact vehicle you want, ordering from the factory almost always comes out on top.

One of the biggest advantages is customization. When you buy off the lot, you’re limited to whatever the dealer has in stock. That might mean settling for a color you don’t love, missing out on a key feature like heated seats or a premium audio system, or ending up with a trim level that’s either too basic or too loaded (and too expensive). With a factory order, you call the shots. Want a Firecracker Red Wrangler with black leather seats, a manual transmission, and the Rock-Trac 4×4 system? You got it. Prefer a Sting-Gray Gladiator with the Sport S trim, LED lighting group, and a hardtop? Done.

Another major benefit is pricing. In today’s market, many dealers add significant markups to popular Jeeps—especially high-demand models like the Wrangler Rubicon or the Gladiator Mojave. These markups can range from $5,000 to $15,000 or more, depending on the region and availability. When you order from the factory, you’re far less likely to face these inflated prices. Dealers have less incentive to markup a custom order because they don’t have to carry the inventory risk. As a result, most factory-ordered Jeeps are sold at or very close to MSRP.

There’s also the peace of mind that comes with knowing your Jeep was built specifically for you. When you buy off the lot, you don’t always know the vehicle’s history—how long it’s been sitting there, whether it’s been test-driven extensively, or if it’s been moved around between dealerships. With a factory order, your Jeep is built fresh, often with a clean maintenance record from day one.

Real-World Example: Sarah’s Custom Wrangler Order

Take Sarah, a 34-year-old outdoor guide from Colorado. She knew she wanted a Jeep Wrangler for weekend trail adventures, but she didn’t want just any Wrangler. She needed a 4-door Unlimited Rubicon with the 2.0L turbo engine, a manual transmission (a rare find), and the Sky One-Touch Power Top. She also wanted it in Sarge Green with black interior and the Advanced Safety Group package.

The problem? No local dealer had that exact configuration in stock. One dealer offered a similar Wrangler—but it had an automatic transmission and a $7,500 markup. Another had the right color but lacked the safety package. Frustrated, Sarah decided to place a factory order.

She visited three dealerships before finding one that specialized in custom orders. After confirming her build and putting down a $750 deposit, her order was submitted. Eight weeks later, her brand-new Wrangler arrived—exactly as she’d designed it. She paid MSRP, saved over $7,000 compared to the marked-up lot vehicle, and got every feature she wanted. “It was worth the wait,” she said. “I got my dream Jeep, not someone else’s compromise.”

Step-by-Step: How to Order Your Jeep from the Factory

Ready to take the plunge? Here’s a clear, step-by-step guide to ordering your Jeep directly from the factory.

Step 1: Choose Your Model and Trim
Start by deciding which Jeep model fits your lifestyle. The Wrangler is perfect for off-roading and open-air driving. The Gladiator combines truck utility with Jeep toughness. The Grand Cherokee offers luxury and performance, while the Compass and Cherokee are great for city driving with occasional adventure.

Once you’ve picked your model, choose a trim level. Each trim offers different features and price points. For example, the Wrangler Sport is the base model, while the Rubicon is built for serious off-roading. The Sahara strikes a balance between comfort and capability.

Step 2: Use the Jeep Configurator
Visit Jeep’s official website and use the online configurator. This tool lets you build your Jeep virtually, selecting colors, engines, packages, and accessories. It also shows you the real-time price as you make changes. Take screenshots or save your configuration so you can share it with your dealer.

Step 3: Find a Knowledgeable Dealer
Not all dealers are created equal when it comes to factory orders. Look for a dealership with positive reviews, especially from customers who’ve ordered custom vehicles. Call ahead and ask if they handle factory orders regularly. A good dealer will be enthusiastic, not pushy, and will explain the process clearly.

Step 4: Finalize Your Build and Submit the Order
Meet with your dealer to review your configuration. Double-check every detail—color, engine, transmission, packages, and accessories. Once you’re satisfied, the dealer will submit the order to the factory. You’ll receive a confirmation with your VIN and estimated production timeline.

Step 5: Secure Financing and Pay Your Deposit
Most dealers require a deposit (typically $500–$1,000) and proof of financing. Get pre-approved through your bank or credit union, or use the dealer’s financing options. Once everything is in place, your order is locked in.

Step 6: Wait for Production and Delivery
Now comes the hardest part: waiting. Stay in touch with your dealer for updates. Once your Jeep is built, it will be shipped to the dealership. You’ll be notified when it arrives, and you can schedule a pickup.

Step 7: Inspect and Take Delivery
Before signing anything, inspect your Jeep thoroughly. Check the exterior for scratches, verify the interior matches your order, and test all features. Once you’re satisfied, complete the paperwork and drive off in your custom-built Jeep.

Pro Tips for a Smooth Factory Order Experience

– Order early in the model year: New model years typically launch in late summer or fall. Ordering early can help you avoid delays caused by high demand.
– Be flexible with colors: Some colors are more popular and may have longer wait times. If you’re open to a few options, you might get your Jeep faster.
– Ask about incentives: Even on factory orders, Jeep sometimes offers rebates or financing deals. Ask your dealer if any current promotions apply.
– Keep records: Save all emails, receipts, and order confirmations. This helps if there’s a discrepancy later.
– Don’t rush the inspection: Take your time when your Jeep arrives. It’s your last chance to catch any issues before taking ownership.

Common Misconceptions About Factory Orders

Despite the benefits, there are still some myths and misconceptions about ordering a Jeep from the factory. Let’s clear them up.

Myth #1: “Factory orders are only for luxury cars.”
Not true. Jeep has made factory ordering accessible to all customers. Whether you’re buying a base-model Wrangler Sport or a fully loaded Grand Cherokee Summit, you can order it custom.

Myth #2: “I’ll pay more for a factory order.”
Actually, the opposite is often true. Because dealers don’t have to carry the inventory, they’re less likely to add markups. You’re more likely to pay MSRP—or even less if there are incentives.

Myth #3: “I can order directly from Jeep online.”
While you can configure your Jeep online, you must go through an authorized dealer to place the order. The dealer acts as your agent and handles all the paperwork and communication with the factory.

Myth #4: “Factory orders take forever.”
While it’s true that factory orders take longer than buying off the lot, six to twelve weeks is standard for most custom vehicles. That’s a reasonable wait for a vehicle built exactly to your specs.

Myth #5: “I can’t change my order once it’s placed.”
You usually can’t make changes after the order is accepted by the factory. However, some dealers may allow minor adjustments (like switching from cloth to leather seats) if the order hasn’t entered production yet. Always confirm with your dealer.

What to Expect After Your Order Is Placed

Once your factory order is submitted and accepted, the real waiting begins. But that doesn’t mean you’re out of the loop. Here’s what to expect during the production and delivery process.

Your dealer should provide you with regular updates. Many dealerships use online tracking systems that let you see the status of your order—whether it’s in production, being painted, assembled, or shipped. Some even send photos when your Jeep is completed.

During this time, it’s a good idea to stay in touch with your salesperson. A quick email or call every couple of weeks can help keep your order on their radar. If there are delays—due to supply chain issues, high demand, or custom options—your dealer should inform you promptly.

When your Jeep is finished, it will be loaded onto a carrier and shipped to your dealership. Shipping typically takes 1–2 weeks, depending on distance. Once it arrives, the dealer will inspect it, complete any final prep work, and notify you that it’s ready for pickup.

On delivery day, plan to spend at least an hour at the dealership. You’ll go over the vehicle with your salesperson, review the features, complete the paperwork, and take a final walkaround. This is your chance to ask questions, test the infotainment system, and make sure everything is perfect.

Handling Delays and Discrepancies

Delays happen. Whether it’s a parts shortage, a production backlog, or shipping issues, your Jeep might arrive later than expected. If this happens, stay calm and communicate with your dealer. Most delays are out of anyone’s control, and a good dealer will keep you informed.

If your Jeep arrives and something isn’t right—wrong color, missing feature, or damage—don’t sign the paperwork yet. Point out the issue immediately and ask for it to be resolved. In most cases, the dealer will correct the problem, whether it’s a software update, a part replacement, or even a vehicle swap.

Remember: you’re paying for a custom-built vehicle. You have every right to expect it to be exactly as ordered.

Is Ordering a Jeep from the Factory Right for You?

So, can I order a Jeep from the factory? Yes—and for many buyers, it’s the best choice. But it’s not for everyone.

If you need a Jeep immediately—say, because your old vehicle broke down or you’re moving to a new city—buying off the lot might be your only option. But if you can wait a few weeks, a factory order gives you unmatched control, better pricing, and a vehicle tailored to your exact needs.

It’s also ideal if you’re looking for a rare or highly specific configuration. Want a manual Wrangler in a discontinued color? Need a Gladiator with the Max Tow Package and a soft top? A factory order increases your chances of getting exactly that.

Ultimately, ordering a Jeep from the factory is about more than just getting a new vehicle. It’s about getting the right vehicle—one that fits your lifestyle, reflects your personality, and delivers the performance and comfort you deserve.

Final Thoughts: Your Dream Jeep Is Just an Order Away

Ordering a Jeep from the factory isn’t just possible—it’s a smart, rewarding way to buy your next vehicle. You get full customization, fair pricing, and the satisfaction of driving away in a Jeep that’s truly yours. While it requires a bit of patience and planning, the result is worth it.

So, the next time someone asks, “Can I order a Jeep from the factory?” you can confidently say yes—and share everything you’ve learned. Whether you’re building a rugged off-roader or a luxurious SUV, the factory order process puts you in the driver’s seat. Literally.

Start your journey today. Visit Jeep’s configurator, find a trusted dealer, and begin designing the Jeep of your dreams. Your adventure starts the moment you place that order.

Frequently Asked Questions

Can I really order a Jeep directly from the factory?

Yes, you can order a Jeep from the factory through an authorized dealership. While you don’t place the order online yourself, the dealer submits your custom build request directly to Jeep’s manufacturing plant.

How long does it take to get a factory-ordered Jeep?

Most factory orders take between 6 and 12 weeks from submission to delivery. The timeline depends on the model, customization level, and current production schedules.

Do I have to pay a deposit when ordering a Jeep?

Yes, most dealers require a deposit, typically between $500 and $1,000. This secures your order and is usually refundable if canceled before production begins.

Can I change my order after it’s been placed?

Minor changes may be possible before production starts, but once the factory accepts the order, changes are generally not allowed. Confirm flexibility with your dealer upfront.

Will I pay more for a factory-ordered Jeep?

No—in fact, you’re more likely to pay MSRP or less. Factory orders often avoid the dealer markups common on lot vehicles, especially for high-demand models.

What if my factory-ordered Jeep arrives with the wrong features?

Inspect the vehicle thoroughly before accepting delivery. If there’s a discrepancy, notify your dealer immediately. They are responsible for correcting errors before you take ownership.