How Many Cars Does Maserati Make a Year

Maserati produces around 20,000 to 25,000 vehicles annually, focusing on premium craftsmanship over mass production. As a luxury brand under Stellantis, it prioritizes exclusivity, performance, and bespoke design rather than high-volume output. This strategy reflects its heritage and appeal to discerning buyers seeking rarity and prestige.

If you’ve ever admired a Maserati gliding silently down a coastal highway—its sleek silhouette catching the sunlight, the subtle growl of its engine hinting at raw power—you’ve likely wondered: just how many of these Italian masterpieces roll off the assembly line each year? It’s a fair question, especially when you consider that Maserati isn’t exactly a household name in every garage. Unlike Toyota or Ford, which produce millions of vehicles annually, Maserati operates on a completely different scale. The answer isn’t just a number—it’s a reflection of the brand’s philosophy, heritage, and place in the luxury automotive world.

So, how many cars does Maserati make a year? The short answer: somewhere between 20,000 and 25,000 vehicles. That might sound surprisingly low, especially when you compare it to giants like Volkswagen, which produces over 9 million cars annually. But for Maserati, this limited output isn’t a limitation—it’s a deliberate strategy. The brand has always stood for exclusivity, performance, and artisanal craftsmanship. Mass production would dilute that essence. Instead, Maserati focuses on creating high-end, emotionally charged vehicles that appeal to a niche but passionate audience. Whether it’s the thunderous roar of a V8 in the Ghibli or the futuristic elegance of the all-electric GranTurismo Folgore, every Maserati is designed to feel special.

Key Takeaways

• Annual production hovers between 20,000 and 25,000 units: Maserati’s yearly output remains relatively low compared to mainstream automakers, emphasizing quality over quantity.
• Production is concentrated in Italy: Most Maserati models are hand-assembled at the historic Mirafiori and Modena plants, preserving Italian craftsmanship.
• Sales and production fluctuate with model launches: New releases like the Grecale SUV or MC20 supercar can temporarily boost annual numbers.
• Exclusivity drives brand value: Limited production enhances desirability, allowing Maserati to maintain high price points and brand prestige.
• Stellantis ownership influences strategy: As part of the global Stellantis group, Maserati benefits from shared technology while retaining its luxury identity.
• Electric transition may impact future volumes: The shift toward EVs like the Folgore lineup could reshape production capacity and efficiency.
• Regional demand affects output: Strong markets in North America, China, and Europe directly influence how many cars Maserati makes a year.

Understanding Maserati’s Production Philosophy

At the heart of Maserati’s identity is a commitment to Italian excellence. Founded in 1914 in Bologna, the brand has long been synonymous with racing heritage, luxury, and innovation. Unlike mainstream manufacturers that prioritize volume and cost-efficiency, Maserati leans into the opposite: low-volume, high-value production. This approach allows the company to maintain tight quality control, offer extensive customization options, and preserve the hand-built character that defines its cars.

One of the key reasons Maserati produces relatively few vehicles each year is its focus on craftsmanship. Many components—from leather interiors to engine tuning—are still done by hand or with significant human oversight. For example, the interiors of the Quattroporte are stitched by skilled artisans, and each MC20 supercar undergoes rigorous testing and calibration before delivery. This level of attention simply isn’t scalable to millions of units. It’s also why Maserati can command premium prices, often starting well above $100,000 for its flagship models.

Another factor is brand positioning. In the luxury segment, scarcity equals desirability. Brands like Ferrari and Lamborghini produce even fewer cars—Ferrari, for instance, limits itself to around 14,000 units per year—and enjoy cult-like followings. Maserati walks a similar path, though with a slightly broader appeal. It’s not as extreme as hyper-exclusive marques, but it’s far from mainstream. This balance allows Maserati to attract affluent buyers who want something rare and expressive, without the astronomical price tags of true supercar brands.

Where Are Maserati Cars Made?

If you’re curious about how many cars Maserati makes a year, it’s equally important to know where they’re made. The answer is: mostly in Italy. Maserati’s production is deeply rooted in its homeland, with two primary facilities leading the charge—the Mirafiori plant in Turin and the historic Modena plant in Emilia-Romagna.

The Mirafiori plant is Maserati’s largest and most modern facility. Originally built by Fiat in the 1930s, it has evolved into a high-tech hub capable of producing multiple models on a flexible assembly line. It’s here that vehicles like the Grecale SUV, Levante, and Quattroporte are manufactured. The plant spans over 1.5 million square meters and employs thousands of workers, many of whom are trained in specialized automotive techniques. Despite its size, Mirafiori is optimized for precision, not volume. The production line is designed to handle low-to-mid volume output with high customization, allowing customers to choose from hundreds of color, trim, and feature combinations.

Meanwhile, the Modena plant holds a special place in Maserati’s history. Located near the brand’s original headquarters, this facility is where the legendary MC12 and current MC20 supercars are built. The MC20, in particular, represents Maserati’s engineering renaissance—a mid-engine marvel with a twin-turbo V6 and an all-electric variant. Production here is even more exclusive, with each car undergoing meticulous assembly and testing. The Modena plant also serves as a symbol of Maserati’s racing DNA, housing a museum and heritage center that celebrates its motorsport legacy.

It’s worth noting that while most Maserati vehicles are made in Italy, the brand has occasionally explored production outside its home country. For example, the Grecale SUV was initially planned for production in Mexico to meet North American demand, but due to supply chain and strategic considerations, it remained in Italy. This decision underscores Maserati’s commitment to “Made in Italy” authenticity, a key selling point for luxury buyers who value heritage and craftsmanship.

Annual Production Numbers Over the Years

To truly understand how many cars Maserati makes a year, it helps to look at historical data. Production volumes haven’t remained static—they’ve fluctuated based on market conditions, model launches, and global events.

In the early 2010s, Maserati was on an upward trajectory. The launch of the Ghibli in 2013 and the Levante SUV in 2016 helped boost sales significantly. By 2017, the brand reached a peak of around 51,500 vehicles sold globally—a record high. This surge was driven by strong demand in the U.S. and China, where luxury SUVs were gaining popularity. However, this peak was short-lived. By 2019, sales had dropped to around 27,000 units, partly due to market saturation and increased competition from German rivals like Porsche and BMW.

The pandemic in 2020 further disrupted production, with global shutdowns and supply chain issues causing a dip to just over 20,000 units. Since then, Maserati has stabilized its output, typically ranging between 20,000 and 25,000 vehicles per year. For example, in 2022, the brand reported approximately 23,000 units sold, and preliminary data for 2023 suggests a similar figure.

These numbers reflect a strategic recalibration. After the boom of the late 2010s, Maserati realized that chasing volume could compromise its luxury image. The brand has since refocused on profitability, exclusivity, and innovation. The introduction of the Grecale SUV in 2022—positioned as a more accessible entry point—helped maintain steady sales without overextending production capacity.

It’s also important to distinguish between production and sales. While Maserati makes around 20,000–25,000 cars annually, not all are sold in the same year. Some may be held in inventory, used for testing, or allocated to dealerships for display. Additionally, production numbers can vary month to month based on demand forecasts and component availability.

Factors Influencing Maserati’s Annual Output

Several key factors determine how many cars Maserati makes a year. These range from market demand and economic conditions to technological shifts and corporate strategy.

One of the biggest drivers is regional demand. Maserati’s strongest markets are North America, China, and Western Europe. In the U.S., the brand has a loyal following, particularly among buyers who appreciate Italian design and performance. The Levante SUV, for instance, has been a consistent best-seller in America. In China, rising wealth and a growing appetite for luxury goods have made it a crucial market. However, economic slowdowns or changes in consumer preferences can quickly impact sales. For example, a dip in Chinese luxury spending in 2022 contributed to a slight decline in Maserati’s global numbers.

Another factor is the product lifecycle. Maserati tends to see production spikes when new models are launched. The Grecale, for example, was highly anticipated and generated significant pre-orders. As a result, Maserati ramped up production in 2022 to meet demand. Conversely, during model transitions—such as the phase-out of the Ghibli in favor of newer platforms—output may temporarily slow.

Supply chain stability also plays a role. Like all automakers, Maserati relies on a complex network of suppliers for everything from semiconductors to leather. Shortages, especially during the global chip crisis of 2021–2022, forced many manufacturers to cut production. Maserati was no exception. Delays in component delivery meant that some vehicles couldn’t be completed on schedule, reducing annual output.

Corporate strategy under Stellantis—the multinational automotive group formed in 2021 from the merger of Fiat Chrysler and PSA Group—also influences production. Stellantis has been investing heavily in electrification and shared platforms. Maserati, as part of this group, benefits from access to advanced technology, such as the STLA Large platform used in the upcoming electric Grecale. However, this also means Maserati must align its production plans with broader group objectives, which can affect timing and volume.

Finally, there’s the brand’s commitment to sustainability and innovation. As the automotive industry shifts toward electric vehicles, Maserati is investing in its Folgore (Italian for “lightning”) electric lineup. The all-electric GranTurismo Folgore, for example, represents a new frontier for the brand. While EV production may initially be lower due to new manufacturing processes, it could eventually increase efficiency and output—especially as battery technology improves and demand for luxury EVs grows.

Maserati’s Model Lineup and Production Distribution

To get a clearer picture of how many cars Maserati makes a year, it’s helpful to break down production by model. Not all Maserati vehicles are produced in equal numbers. The brand’s lineup includes sedans, SUVs, coupes, and convertibles, each with different demand levels.

The Levante SUV has long been Maserati’s best-selling model. Introduced in 2016, it brought the brand into the lucrative luxury SUV market. With its aggressive styling, powerful engines, and Italian flair, the Levante appeals to buyers who want performance and practicality. As a result, it typically accounts for 40–50% of Maserati’s annual production. In a year when Maserati makes 23,000 cars, that could mean over 10,000 Levantes rolling off the line.

The Grecale, launched in 2022, is the brand’s newest and most accessible SUV. Positioned below the Levante, it targets younger, tech-savvy buyers. With a starting price around $70,000, it’s more attainable than other Maseratis, helping the brand expand its customer base. Early production numbers suggest the Grecale could eventually rival the Levante in volume, especially as it becomes available in hybrid and electric versions.

On the sedan side, the Quattroporte remains a symbol of Maserati’s grand touring heritage. Though sales have declined compared to SUVs, it still holds a special place in the lineup. Production is limited—likely a few thousand units per year—due to its high price and niche appeal. Similarly, the Ghibli, once a strong performer, is being phased out as Maserati shifts focus to SUVs and electrified models.

The MC20 supercar represents the pinnacle of Maserati’s performance engineering. With a starting price over $200,000 and limited availability, annual production is capped at around 1,000–1,500 units. Each car is hand-assembled in Modena and undergoes extensive testing, including track evaluations. The MC20 also serves as a halo model, boosting the brand’s image and attracting attention to the rest of the lineup.

Finally, the GranTurismo and GranCabrio offer a blend of luxury and open-air driving. These grand tourers are produced in smaller numbers, typically a few thousand combined per year. They appeal to buyers who value style, comfort, and long-distance performance over outright speed.

The Future of Maserati Production

Looking ahead, the question of how many cars Maserati makes a year may evolve significantly. The brand is at a crossroads, balancing tradition with transformation. The shift toward electrification, changing consumer preferences, and global market dynamics will all shape its future output.

Maserati has committed to going fully electric by 2030, with the entire lineup offering electric variants by 2025. The Folgore initiative is central to this vision. The electric GranTurismo Folgore, for example, delivers over 1,200 horsepower and accelerates from 0 to 60 mph in under 2.7 seconds—proving that performance and sustainability can coexist. As more Folgore models debut, production may need to scale up to meet anticipated demand, especially in Europe and North America where EV adoption is accelerating.

However, scaling EV production presents challenges. Battery supply, charging infrastructure, and manufacturing complexity all play a role. Maserati will need to invest in new facilities, train workers, and secure raw materials like lithium and cobalt. While Stellantis provides a strong support system, Maserati must still navigate these hurdles independently to maintain its brand identity.

Another consideration is customization. One of Maserati’s strengths is its ability to offer bespoke options—custom paint colors, interior trims, and personalized features. As production becomes more automated for EVs, preserving this level of personalization will be crucial. The brand may adopt hybrid manufacturing models, combining robotics with human craftsmanship to maintain quality and exclusivity.

Global market trends will also influence future output. If demand for luxury EVs surges, Maserati could see a rise in annual production—potentially pushing beyond 30,000 units. Conversely, economic downturns or increased competition could keep numbers stable or even reduce them. The key will be flexibility—adjusting production based on real-time demand without compromising the brand’s core values.

Why Production Volume Matters to Buyers

You might be wondering: does it really matter how many cars Maserati makes a year? For most buyers, the answer is yes—but not in the way you might think. It’s not about bragging rights or market share. It’s about what low production volumes signify.

First, exclusivity. When a brand produces only 20,000 cars a year, each one feels more special. You’re less likely to see another Maserati just like yours on the road. This rarity enhances the emotional connection between driver and car. It’s the same reason people pay premiums for limited-edition watches or art.

Second, quality. Low-volume production allows for greater attention to detail. Engineers and technicians can spend more time on each vehicle, ensuring everything from engine calibration to paint finish meets exacting standards. This is especially important for a brand that competes with Porsche, Mercedes-AMG, and Aston Martin.

Third, resale value. While luxury cars typically depreciate, limited production can help maintain value over time. A well-maintained, low-mileage Maserati with rare options may hold its worth better than a mass-produced luxury vehicle.

Finally, brand perception. In the eyes of consumers, how many cars Maserati makes a year reflects its commitment to excellence. It signals that the brand isn’t chasing profits at the expense of quality. This perception builds trust and loyalty—key ingredients for long-term success.

Conclusion

So, how many cars does Maserati make a year? The answer—roughly 20,000 to 25,000—is more than just a statistic. It’s a reflection of the brand’s identity, values, and vision for the future. Maserati isn’t trying to be the biggest; it’s striving to be the most desirable. By focusing on craftsmanship, performance, and exclusivity, it has carved out a unique space in the luxury automotive world.

From its historic plants in Italy to its cutting-edge electric models, Maserati continues to evolve while staying true to its roots. Whether you’re drawn to the thunderous V8 of a Ghibli or the silent surge of a Folgore, there’s something undeniably magnetic about this Italian icon. And as long as it keeps making cars with passion and precision, its limited production will remain a strength—not a weakness.

Frequently Asked Questions

How many cars does Maserati produce annually?

Maserati produces approximately 20,000 to 25,000 vehicles each year. This limited output reflects the brand’s focus on luxury, craftsmanship, and exclusivity rather than mass production.

Where are Maserati cars manufactured?

Most Maserati vehicles are hand-assembled in Italy, primarily at the Mirafiori plant in Turin and the historic Modena facility. These locations emphasize Italian heritage and artisanal quality.

Why does Maserati make so few cars compared to other brands?

Maserati prioritizes quality, customization, and brand prestige over volume. Low production allows for greater attention to detail, higher perceived value, and stronger emotional appeal among luxury buyers.

Has Maserati’s production increased in recent years?

Production peaked around 51,500 units in 2017 but has since stabilized at 20,000–25,000 annually. The brand has shifted focus from volume to profitability and innovation, especially with new models like the Grecale and MC20.

Will Maserati increase production as it goes electric?

While the shift to electric vehicles may improve efficiency, Maserati is likely to maintain controlled production volumes to preserve exclusivity. The Folgore lineup will expand, but output will remain selective.

Which Maserati model is produced the most each year?

The Levante SUV is Maserati’s best-selling and most-produced model, typically accounting for 40–50% of annual output. The newer Grecale SUV is expected to become a major contributor as well.