How Many Maseratis Are There in the World

There are approximately 500,000 to 600,000 Maseratis in the world today, based on cumulative production since 1926. While exact real-time numbers are hard to pin down, this luxury Italian automaker has built a strong global presence with iconic models like the Quattroporte, Ghibli, and MC20. From vintage classics to modern supercars, Maserati’s exclusivity and craftsmanship keep its fleet rare and highly coveted.

Key Takeaways

• Total Maseratis in the world: ~500,000–600,000 – Based on historical production data and industry estimates, this range reflects all models ever built since the brand’s founding.
• Annual production is limited – Maserati produces around 20,000–25,000 vehicles per year, maintaining exclusivity compared to mass-market brands.
• Most Maseratis are in Europe and North America – Over 60% of the global fleet is registered in these regions, with strong concentrations in Italy, the U.S., Germany, and the UK.
• Vintage models are rare and valuable – Early models like the 3500 GT and Birdcage are extremely scarce, with only a few hundred surviving today.
• Maserati’s lineup has evolved significantly – From racing legends to luxury sedans and SUVs, the brand now offers a diverse range, including the new electric GranTurismo.
• Ownership is concentrated among enthusiasts and collectors – Due to high maintenance costs and niche appeal, Maseratis are often owned by car lovers who appreciate Italian design and performance.
• Future growth may increase global numbers – With new models like the MC20 and upcoming electric vehicles, Maserati aims to expand its reach while preserving its elite status.

How Many Maseratis Are There in the World?

If you’ve ever spotted a Maserati gliding down the highway—its sleek silhouette, roaring exhaust, and trident badge turning heads—you might have wondered: just how many of these Italian masterpieces exist? It’s a fair question. Maserati isn’t like Toyota or Ford, churning out millions of vehicles each year. Instead, it’s a boutique automaker that blends racing heritage with luxury craftsmanship. So, how many Maseratis are there in the world?

The short answer? Roughly between 500,000 and 600,000. That’s the estimated total number of Maserati vehicles ever produced since the brand’s founding in 1926. While that might sound like a lot, it’s actually quite modest when compared to giants like BMW or Mercedes-Benz, which each produce over a million cars annually. Maserati’s limited output is by design—it’s part of what makes owning one feel special.

But numbers alone don’t tell the full story. To truly understand how many Maseratis are out there, we need to dive into production history, regional distribution, model popularity, and even the challenges of tracking such a niche fleet. Let’s take a deep breath, pour a cappuccino, and explore the world of Maserati—one trident at a time.

A Brief History of Maserati Production

To grasp how many Maseratis exist today, we must first look back at where it all began. The Maserati brothers—Alfieri, Bindo, Carlo, Ettore, and Ernesto—founded the company in Bologna, Italy, in 1914, but it wasn’t until 1926 that they built their first car: the Tipo 26. This racing machine marked the start of a legacy defined by speed, innovation, and Italian flair.

Early Years: Racing Roots and Limited Output

In the early decades, Maserati was primarily a racing brand. Cars like the 8CM, 4CM, and the legendary 1957 450S were built in tiny numbers—sometimes just a handful per year. These weren’t meant for the masses. They were precision instruments for the track, hand-built by skilled artisans. As a result, production numbers were minuscule. By the 1950s, Maserati had produced fewer than 1,000 vehicles in total.

It wasn’t until the 1960s that Maserati began shifting toward road cars. The launch of the Quattroporte in 1963—the world’s first four-door sports sedan—was a game-changer. It combined luxury with performance, appealing to wealthy executives and celebrities. Still, production remained low. In its first decade, only about 780 Quattroportes were made.

The 1970s–1990s: Struggles and Slow Growth

The 1970s were tough for Maserati. The oil crisis, financial instability, and ownership changes (including a stint under Citroën and later De Tomaso) slowed production. Models like the Bora, Merak, and Khamsin were stylish and powerful, but sales were modest. Annual output rarely exceeded a few thousand units.

By the 1990s, Maserati was struggling to compete. The brand was acquired by Fiat (now Stellantis) in 1993, which brought much-needed investment and stability. The introduction of the 3200 GT in 1998—a grand tourer with a Ferrari-derived V8—marked a turning point. It was the first modern Maserati designed for broader appeal, and it helped revive the brand.

The 2000s–Today: Revival and Expansion

The 2000s saw a Maserati renaissance. The launch of the Quattroporte V in 2003, followed by the GranTurismo in 2007, brought the brand back into the spotlight. These models were more refined, more reliable, and more accessible than their predecessors. Production began to scale up.

In 2013, Maserati introduced the Ghibli, a midsize luxury sedan aimed directly at the BMW 5 Series and Mercedes E-Class. It was a hit. Combined with the Levante SUV (launched in 2016), Maserati’s annual production surged. By 2018, the company was building over 50,000 vehicles per year—a massive jump from the 1,000–2,000 units of the 1990s.

However, in recent years, production has stabilized. As of 2023, Maserati produces around 20,000–25,000 vehicles annually. This deliberate scaling back reflects a strategic shift: focusing on quality, exclusivity, and high-margin models rather than volume.

Breaking Down the Numbers: How We Estimate Global Maserati Count

So, where does the 500,000–600,000 figure come from? It’s not an official number—Maserati doesn’t publish a real-time global tally. Instead, experts and analysts use historical production data, sales reports, and industry trends to estimate the total fleet.

Cumulative Production Since 1926

Let’s do some quick math. From 1926 to 1960, Maserati produced fewer than 2,000 vehicles. The 1960s and 1970s saw modest growth, with annual output rarely exceeding 1,000 units. By 1980, the total fleet was likely under 10,000.

The real acceleration began in the 2000s. Between 2000 and 2010, Maserati built approximately 100,000 vehicles. From 2011 to 2020, that number jumped to over 300,000, thanks to the popularity of the Ghibli and Levante. In the 2020s, production has averaged around 22,000 per year.

Adding it all up—early decades, slow growth, and modern expansion—brings us to the 500,000–600,000 range. This includes all models: sedans, coupes, convertibles, SUVs, and racing specials.

Survival Rate and Scrappage

Not every Maserati ever built is still on the road. Some have been lost to accidents, neglect, or time. Older models, especially those from the 1960s and 1970s, are particularly vulnerable. Many were poorly maintained or stored in garages for decades.

Estimates suggest that only 60–70% of vintage Maseratis survive today. For example, of the 780 original Quattroportes, fewer than 500 are believed to still exist. In contrast, modern models (post-2000) have a much higher survival rate—likely over 90%—thanks to better reliability and stronger resale value.

So while total production might be 600,000, the number of *active* Maseratis on the road today is probably closer to 450,000–500,000.

Regional Distribution: Where Are Maseratis Located?

Maseratis aren’t evenly spread across the globe. They’re concentrated in regions with strong luxury car markets and high disposable incomes.

Europe leads the pack, with Italy, Germany, the UK, France, and Switzerland accounting for over 40% of the global fleet. Italy alone is home to tens of thousands of Maseratis—both modern and classic. It’s not uncommon to see a vintage Ghibli parked outside a café in Modena or a Levante cruising the Amalfi Coast.

North America is the second-largest market. The United States, in particular, has a passionate Maserati community. States like California, Florida, New York, and Texas have high registration numbers. Canada and Mexico also contribute, though to a lesser extent.

Asia is growing rapidly. China, Japan, and the Middle East (especially the UAE and Saudi Arabia) are seeing increased demand for luxury vehicles. Maserati has opened showrooms in major cities like Shanghai, Dubai, and Tokyo to cater to this demand.

South America, Australia, and Africa have smaller but dedicated followings. In countries like Brazil, Argentina, and South Africa, Maseratis are symbols of success and sophistication.

Popular Models and Their Impact on Global Numbers

Not all Maseratis are created equal—some models have had a much bigger impact on the brand’s global footprint than others. Let’s look at the key players.

The Quattroporte: The Original Luxury Sports Sedan

The Quattroporte has been in production since 1963, making it one of the longest-running nameplates in automotive history. Over six generations, more than 100,000 units have been built. It’s the car that put Maserati on the map as a luxury brand, and it remains a favorite among executives and collectors.

The Ghibli: The Volume Driver

Launched in 2013, the Ghibli was a strategic masterstroke. Priced below the Quattroporte, it brought Maserati into the mainstream luxury sedan market. Over 150,000 Ghiblis have been sold worldwide, making it the brand’s best-selling model. Its success helped Maserati achieve record production numbers in the 2010s.

The Levante: The SUV That Changed Everything

When Maserati launched the Levante in 2016, it entered the red-hot luxury SUV market. It was the brand’s first SUV and quickly became a best-seller. Over 100,000 Levantes have been produced, with strong demand in the U.S., China, and the Middle East. It proved that Maserati could compete with Range Rover and Porsche.

The GranTurismo and MC20: The Performance Icons

The GranTurismo (2007–2019) was a grand tourer that blended beauty and power. Around 40,000 were built. Its successor, the new GranTurismo (2023), aims to revive the coupe market with electric and hybrid options.

The MC20, launched in 2020, is Maserati’s modern supercar. With a twin-turbo V6 and a top speed of 325 km/h (202 mph), it’s a statement of intent. Production is limited—around 1,000 units per year—keeping it exclusive and highly desirable.

Vintage and Rare Models: The Collectors’ Favorites

Models like the 3500 GT, Sebring, and the legendary Birdcage (only 52 made) are extremely rare. Many are housed in private collections or museums. Their low numbers mean they have minimal impact on the global total but immense cultural and financial value.

Challenges in Tracking Maserati Numbers

Despite our best estimates, pinning down the exact number of Maseratis in the world is tricky. Here’s why.

Lack of Centralized Data

Unlike government vehicle registries in some countries, there’s no global database for Maserati ownership. The brand doesn’t release cumulative production figures, and third-party sources often rely on estimates.

Gray Market and Imports

Many Maseratis are imported privately or through gray market channels, especially in regions where official dealerships are limited. These vehicles may not be counted in official sales data.

Classic Car Registries and Clubs

Enthusiast clubs like the Maserati Club International maintain records of vintage models, but their data is incomplete. Some owners don’t register their cars, and others restore and resell without documentation.

Scrappage and Theft

Older Maseratis are often scrapped due to high repair costs or irreparable damage. High-end models are also targets for theft, especially in urban areas. These factors reduce the number of active vehicles over time.

The Future of Maserati: Will Numbers Grow?

As Maserati looks ahead, the question isn’t just how many cars exist today—but how many will exist tomorrow.

Electric and Hybrid Expansion

Maserati has committed to electrification. The new GranTurismo offers a fully electric version, and the upcoming Grecale SUV will have hybrid and EV variants. By 2030, the brand aims for 100% electrified models. This shift could attract new buyers and increase production—but likely at a controlled pace to maintain exclusivity.

New Markets and Demographics

Maserati is targeting younger, tech-savvy buyers with digital features, sustainable materials, and connected services. Expanding into emerging markets like India and Southeast Asia could boost global numbers, though luxury car adoption remains limited in these regions.

Balancing Volume and Exclusivity

The challenge for Maserati is to grow without losing its soul. Too many cars could dilute the brand’s prestige. Too few could limit profitability. The sweet spot? Probably 25,000–30,000 units per year—enough to be relevant, but not so many that the trident loses its shine.

Conclusion: A Rare Breed on the Road

So, how many Maseratis are there in the world? The answer lies somewhere between 500,000 and 600,000—a number that reflects nearly a century of Italian engineering, passion, and style. While that might seem small compared to mainstream automakers, it’s precisely this rarity that makes Maserati so special.

From the racetracks of Modena to the boulevards of Beverly Hills, Maseratis are more than just cars—they’re statements. They represent a blend of performance, luxury, and artistry that few brands can match. Whether you’re behind the wheel of a vintage 3500 GT or a brand-new MC20, you’re part of an exclusive club.

And as Maserati embraces the future with electric powertrains and cutting-edge design, one thing remains certain: the world will never be overrun with Maseratis. And that’s exactly how it should be.

Frequently Asked Questions

How many Maseratis are produced each year?

Maserati currently produces around 20,000 to 25,000 vehicles annually. This number has fluctuated over the years, peaking at over 50,000 in 2018 before stabilizing to maintain brand exclusivity.

Are there more Maseratis in Europe or the United States?

Europe has the highest concentration of Maseratis, especially in Italy, Germany, and the UK. However, the United States is the second-largest market, with strong demand in states like California, Florida, and New York.

What is the rarest Maserati model?

The Maserati Birdcage 75th concept car and the original Tipo 26 are among the rarest, with only a handful ever made. Production models like the 3500 GT and Sebring also have very low survival rates today.

Do all Maseratis come from Italy?

Yes, all Maseratis are designed and engineered in Italy. Most are assembled at the historic Modena plant, though some components are sourced globally. The brand prides itself on Italian craftsmanship.

How long do Maseratis typically last?

With proper maintenance, modern Maseratis can last 150,000 to 200,000 miles or more. Vintage models require more care due to older technology and limited parts availability.

Will Maserati ever mass-produce cars like Toyota?

Unlikely. Maserati’s brand identity is built on exclusivity and luxury. While it may expand its lineup, it will likely keep production limited to preserve its premium status and desirability.